Digital Marketing

Technology Driven Communications

How have PR Roles Changed For PR Professionals in Technology-Driven Communications?

Marketing, Public Relations / By

In today’s world, the PR professional’s role and influence have been significantly impacted by the past decade’s evolution of technology, communications, and social norms. This has drastically altered the way PR professionals work, communicate and strategize. Over the course of the past decade, the integration of technology has become increasingly essential to the field of …

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Public Relations Strategy to Improve Your Brand's Visibility and Reputation

Influence Public Relations Strategy to Improve Your Brand’s Visibility and Reputation

Branding, Public Relations / By

In today’s competitive market, businesses face the challenge of standing out and meeting their needs effectively. To achieve this, companies devise various strategies to outshine their competitors in terms of visibility, reputation, and customer engagement. While there are multiple approaches like digital marketing available, leveraging public relations (PR) strategies can be particularly beneficial in building …

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