In the era of the fast-paced celebrity race, everyone is looking for a way to achieve this goal. Therefore, people are more concerned about their presence on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. Famous influencers in India can influence people through their lifestyle, products, etc. Hence, people with potential to be …
How Do I Protect My Brand Reputation on Social Media? Read More »
A good story is about the belief of the person telling the story to the audience. That’s why every story is a good story. In business, many founders present their struggle, their journey, funding, bootstrapped business and startup dreams to the audience through multiple channels like media, social media, influencer marketing. Important Tools for a …
In today’s fast-paced and constantly evolving media landscape, it’s becoming increasingly difficult for brands to capture the attention of their target audience. The ability of storytelling comes into play in this situation. Storytelling is an effective tool for public relations professionals to use in order to build brand awareness, establish credibility, and create a lasting …
Crisis communication refers to the process of managing and responding to an unexpected event that threatens the reputation or operations of an organization. Effective crisis communication strategies and best practices include: In summary, effective crisis communication requires a well-planned and executed strategy that prioritizes transparency, honesty, empathy, and frequent communication. By following these best practices, …
Crisis Communication: Strategies and Best Practices! Read More »
Here is a draft for a unique brand strategy for an EdTech client:
Reputation is an essential aspect of any business, as it can impact customer trust, loyalty, and the overall success of the organization. A strong reputation can attract new customers, partners, and investors, while a poor reputation can damage a business’s credibility and hinder its growth. There are several ways that businesses can improve their reputation …
Top 5 Elements for Managing a Startup’s Reputation Read More »
Any incident or any event that causes or has the potential to cause a company’s prosperity and well-being by affecting its finances, reputation, business operations, or workforce is a crisis in the business. Any external or internal event can contribute to a crisis of any type. How to handle Crisis Management in an business? Hence, …
5 Stages to Handle Crisis Management in an Organization Read More »
Running a marketing campaign is a process of planning and executing a series of marketing efforts to achieve a specific goal. It can involve a wide range of tactics, such as advertising, email marketing, social media, events, and public relations, and can be targeted at a specific audience or segment. Before launching a campaign, it’s …
Public relations (PR) is the practice of managing the reputation and communication of an organization or individual. It involves building relationships with the public, the media, and other stakeholders through a variety of tactics, such as press releases, media relations, and events. While there are many important aspects of PR, the most crucial element is …
